ethos
Portfolio

Projects

Active experiments from the incubator. Each project tests a thesis about AI-powered tools that solve real process problems.

In Progress

📐

Guildry

Project intelligence for agencies

In ProgressLayer 1

Scope, staff, deliver, and learn from every project. A system that gets smarter with each project you close.

Thesis

Services firms have years of project data but no way to learn from it. LLMs can now extract patterns from unstructured history and use them to improve future estimates.

Started Feb 2026

Evaluating (13)

🎙️

Intake

Client intake calls → structured requirements

Client intake calls are unstructured and notes get lost. Transcription APIs are mature enough to extract structured requirements automatically, saving 2+ hours per client.

Layer 1
📊

Drift

Contract vs reality monitoring

Contracts say one thing, reality drifts another. Document parsing + email integration can surface mismatches automatically.

Layer 1
💓

Pulse

Auto-generated project status updates

'How's the project going?' requires chasing people. AI can synthesize status from existing communication and tools.

Layer 1
🤝

Handoff

Instant project context for new team members

Onboarding new team members to projects is painful. Document synthesis can generate context from scattered materials instantly.

Layer 1
📝

Recap

Structured meeting notes with decisions & owners

Meeting notes are inconsistent or missing. Differentiate on structure: decisions, owners, deadlines extracted automatically.

Layer 1
📜

Terms

Contract review that catches risks

Reading contracts is tedious and risks get missed. Document comparison can surface unusual terms against your templates.

Layer 1
📈

Forecast

AI-powered revenue forecasting

Revenue forecasting is spreadsheet hell. The data already exists in tools - AI can predict cash flow automatically.

Layer 1

Audit

SOW vs deliverables verification

'Did we deliver everything in the SOW?' requires manual checking. Cross-document matching can verify automatically.

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🎨

Brief

Vague briefs → structured requirements

Creative briefs are vague and cause rework. Conversational AI can extract structured requirements through guided questions.

Layer 1
📋

Changelog

Auto-generated product changelogs

Product changelogs are tedious to write. Fully automatable from git - freemium for public repos, paid for private.

Layer 1
📚

Docs

Keep internal docs in sync with code

Internal docs are outdated or missing. AI can watch for changes and flag when docs need updates.

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🚀

Onboard

Personalized employee onboarding plans

Employee onboarding is inconsistent. AI can personalize plans based on role while ensuring nothing is missed.

Layer 1
🗣️

Standup

Async standups without the noise

Async standups are noisy or ignored. AI can synthesize updates and surface only what matters.

Layer 1